Privacy Policy
Last updated: October 22, 2026
Family Shelf helps parents check whether skincare and personal care products fit each person in their family. It is run by PearlWren ("we"). This policy explains what we collect, why, and the choices you have. The short version: your family's profiles stay on your phone.
What stays on your device
The nicknames, birth years, pregnancy or breastfeeding status and skin concerns you enter, your product shelf and your routines are stored only on your device. We never receive them. Results are calculated on your device. Deleting the app, or using Settings → Delete my family and shelf, removes them.
What we receive
- Product lookups. When you scan a barcode, the barcode number is sent to our server and to Open Beauty Facts, an open product database, to find the product.
- Label photos. When you photograph an ingredient list, the photo is sent to our server and to our text-recognition provider, DeepSeek, to read the ingredients. We do not store the photo. Please photograph only the product label.
- Products you add. If a barcode isn't in any database, the product name, barcode and ingredient list you confirmed may be added to our product library so the next person can find it. Ingredient names we don't recognize yet are sent so we can add them to our rules.
- Reports. When you report a problem, we receive the product details, your note and, only if you type it, your email address so we can reply.
- Anonymous usage data. The app creates a random identifier on your device and sends events such as "app opened", "product checked" or "subscription screen viewed", with your device platform and app version. It is not linked to your name, email, Apple ID or family. We use it to count active users and improve the app.
- Technical data. Our server sees your IP address with each request. We use it to prevent abuse (for example, rate limits on label reading) and keep it only as a one-way hashed value in our logs.
- Website. Our website counts visits and button clicks the same anonymous way, using a random identifier stored in your browser. It sets no advertising cookies. If you join our waitlist, we store your email to tell you when pre-orders open.
Purchases
Subscriptions in the iPhone app are processed by Apple. We use RevenueCat to check whether your subscription is active; it receives the random app identifier and Apple's purchase records, not your payment details. Founding-member pre-orders on our website are processed by Stripe, which gives us your email address and payment status, never your card number.
What we don't do
- We don't sell or rent personal information, and we don't share it for advertising.
- We don't take money from brands, and brands can't change results.
- We don't use your data to train AI models.
Children
Family Shelf is for parents and adults 18 and over. Children are not users: their profiles are created by a parent and stay on the parent's device. We do not knowingly collect personal information from children. If you believe a child has sent us information, contact us and we will delete it.
Service providers
We share data only as described above with: our hosting provider (servers in Hong Kong), DeepSeek (label text recognition), Open Beauty Facts (barcode lookups), Apple and RevenueCat (subscriptions), and Stripe (website pre-orders). Your information may be processed outside your country, including in the United States, Hong Kong and mainland China.
How long we keep data
Anonymous usage events and request logs: up to 24 months. Reports: until resolved, then up to 24 months. Waitlist and pre-order emails: until launch plus 12 months, or until you ask us to delete them. Products added to the library are kept as part of the product database.
Your choices and rights
You can ask us to access or delete information linked to your email address (waitlist, pre-orders, reports) by writing to hello@pearlwren.com. Depending on where you live, including California, you may have additional rights to know, delete or correct personal information; we honor them for all users and will not treat you differently for using them.
Changes
If we change this policy, we will update the date above and, for significant changes, tell you in the app.